Concept, Art Direction, Design

As I endeavored into one of the last product launches before our rebrand I saw an opportunity to pitch options that expressed the brand to the the edge of our comfort zone.

To keep this energetic system unified I opted for flexible and systematic collaboration with writers, developers, product managers, and animators made possible with a living and breathing campaign playbook complete with downloadable assets that were updated by multiple teams. This helped me sleep at night knowing that a lot of teams and third-party vendors would be touching this campaign.

This creative landed much praise for it’s freshness which indeed pushed the boundaries of our team portfolio while driving impressions past our expectations. My most valued accomplishment and growth moment was the 1:1 experience working with a developer to create a bespoke landing page when our in-house team did not have bandwidth. Implementing a process to solidify our synergy early on kept us on our tight and ever evolving timelines.