Concept, Art Direction, Design, Illustration

Oh it’s a secret project that has yet to be defined? Cool! We don’t know when it’s launching? There are no defined success metrics? Even better! With zero brand precedent, this was the first go-to-market campaign for the refreshed Yahoo brand.

The intersection of teams that had never worked together before allowed me to stretch my communication muscles as I switched from listening and speaking to strategy, product, and also third party vendors. Creating (very editable) campaign playbooks on the fly was my go-to arsenal for keeping the creative mindset consistent across all mediums, platforms, and conversations. This came in handy when we unexpectedly had the opportunity for a photo AND video shoot. I was able to show up to last minute meetings with campaign playbooks that I had been updating and evolving along the way!