Develop creative that aligns with the new Yahoo masterbrand, during a pandemic lockdown, with no budget, and an ASAP timeline…

First question on my mind, “Why haven’t we showcased our actual product?”. I had noticed that our previous campaigns omitted the product altogether so I saw a huge opportunity to gain the eyes of new investors in a sea of modern and sexy new finance apps.

This campaign has been running for 2 years strong and has been credited for helping the Yahoo Finance brand see tremendous growth since.